PressFeedBackFrog becomes inamo
FeedBackFrog is now inamo, with strategic backing from TGC Capital Partners.
FeedBackFrog - the Swedish user-research platform founded in 2017 - rebrands as inamo and announces strategic backing from TGC Capital Partners, repositioning as an AI-driven research and insights platform for enterprise customers globally.
STOCKHOLM, 5 September 2025 - inamo (formerly FeedBackFrog) today announced its rebrand to inamo, accompanied by strategic backing from TGC Capital Partners, the strategic investment arm of Gateway Group of Companies and your Growth Engineering Partner. The rebrand is paired with a repositioning from a recruitment-led user-testing platform to an AI-driven research and insights platform serving enterprise customers across multiple geographies.
About the rebrand
Founded in 2017, FeedBackFrog had built a recognised position in the Nordic user-research market. The rebrand to inamo - signalling “insight-driven innovation” - reflects a clear strategic pivot: the new platform combines qualitative-research methodologies with AI-augmented synthesis and real-time insight dashboards, enabling organisations to make faster, data-informed product decisions at enterprise scale.
About the engagement
The TGC engagement combines capital with revenue engineering and engineering capacity from Gateway’s global teams. The deployed team works alongside inamo’s founding leadership on three workstreams: the AI-research surface (inference architecture, retrieval and synthesis), the enterprise GTM motion (procurement readiness, named-account expansion across geographies), and the operating-cadence rebuild that supports international scaling.
Operating outcomes
The rebrand is the visible outcome of an operating-model rebuild that has been running with TGC’s embedded teams for the prior period. Measurable operating outcomes during the engagement include meaningful reductions in growth-cost intensity, capital-efficiency improvements, and on-time delivery of the modernised technology stack - outcomes that reflect the structural pairing of capital with deployed operating capacity.
About inamo
inamo is a Swedish AI-driven research and insights platform serving enterprise customers globally. The platform combines qualitative-research methodologies with AI-augmented synthesis, real-time insight dashboards, and integration with adjacent product-development tooling. inamo portfolio page.
About TGC Capital Partners
TGC Capital Partners is your Growth Engineering Partner and the strategic investment arm of Gateway Group of Companies, working with scale-up founders in the Nordics, Benelux, DACH, UK, India, and North America. The firm brings the 6X Factors as one programme: the Revenue Engine, engineering capacity from its global teams, governance and back office, and the capital it invests in the programme it delivers, together with the founder’s lead investor. Gateway Group has 2,000+ people in 15 countries and has been in business since 1997. About TGC Capital Partners.
Media contact
For editorial inquiries: hello@tgccapitalpartners.com. See the press hub.
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