Press / FeedBackFrog becomes inamo
FeedBackFrog is now inamo, with strategic backing from TGC Capital Partners.
FeedBackFrog - the Swedish user-research platform founded in 2017 - rebrands as inamo and announces strategic backing from TGC Capital Partners, repositioning as an AI-driven research and insights platform for enterprise customers globally.
STOCKHOLM, 5 September 2025 - inamo (formerly FeedBackFrog) today announced its rebrand to inamo, accompanied by strategic backing from TGC Capital Partners, the operator-led growth equity platform of the Gateway Group operating organisation. The rebrand is paired with a repositioning from a recruitment-led user-testing platform to an AI-driven research and insights platform serving enterprise customers across multiple geographies.
About the rebrand
Founded in 2017, FeedBackFrog had built a recognised position in the Nordic user-research market. The rebrand to inamo - signalling “insight-driven innovation” - reflects a clear strategic pivot: the new platform combines qualitative-research methodologies with AI-augmented synthesis and real-time insight dashboards, enabling organisations to make faster, data-informed product decisions at enterprise scale.
About the engagement
The TGC engagement combines minority growth capital with embedded engineering and GTM operating capacity drawn from the Gateway Group bench. The deployed team works alongside inamo’s founding leadership on three workstreams: the AI-research surface (inference architecture, retrieval and synthesis), the enterprise GTM motion (procurement readiness, named-account expansion across geographies), and the operating-cadence rebuild that supports international scaling.
Operating outcomes
The rebrand is the visible outcome of an operating-model rebuild that has been running with TGC’s embedded teams for the prior period. Measurable operating outcomes during the engagement include meaningful reductions in growth-cost intensity, capital-efficiency improvements, and on-time delivery of the modernised technology stack - outcomes that reflect the structural pairing of capital with deployed operating capacity.
Comment
Niraj Gemawat, Managing Partner at TGC Capital Partners, said: “inamo is a clean example of what operator-paired investment looks like in practice. The rebrand isn’t a surface change - it is the visible outcome of a coordinated operating-model rebuild paired with capital. The deployed engineering and GTM capacity from the Gateway Group bench has worked alongside the inamo team for the duration of the engagement, and the outcomes reflect that pairing.”
About inamo
inamo is a Swedish AI-driven research and insights platform serving enterprise customers globally. The platform combines qualitative-research methodologies with AI-augmented synthesis, real-time insight dashboards, and integration with adjacent product-development tooling. inamo portfolio page.
About TGC Capital Partners
TGC Capital Partners is an operator-led growth equity firm investing in B2B software companies in the Nordics, Benelux, DACH, UK, India, and North America. The firm pairs minority growth capital with embedded engineering and GTM operating capacity drawn from the Gateway Group operating organisation (28+ years, 2,000+ specialists, 16 countries). About TGC Capital Partners.
Related reading
FeedBackFrog to inamo case study · Rebranding for growth · Where human insight meets AI.
Media contact
For editorial inquiries: hello@tgccapitalpartners.com. See the press hub.