Insights
Long-form work on scale-up growth, Growth Engineering through the 6X Factors, and the global software markets we operate in: Europe, North America and India. Written by TGC partners.
The work below reflects the firm’s operating perspective. It is written by partners and operators who have lived the questions; we publish it because the institutional understanding of growth-stage software companies is still being written, and we have a contribution to make. Each piece is dated and bylined; we update articles when our view shifts and surface the change-log on the article page.
Nordic SaaS
As Nordic scale-ups pursue international expansion, an overlooked risk is emerging inside growing businesses - the founder who built the company becomes the person everyone is waiting for. Why scaling depends on decision-making capacity, not only capability and capital.
Revenue engineering
AI agents can now research accounts, draft outreach, update the CRM and flag forecast risk. Relationships, negotiation, judgement and trust still belong to people. A practical guide for scale-ups on what to automate, what goes wrong and which metrics to watch.
Engineering
AI coding agents can speed up well-defined engineering work, but the research on productivity is mixed and the risks sit in review, security and architecture. This guide sets out where the tools help, where they hurt and what a CTO should measure.
Go-to-market
When AI agents do work that people used to do, the number of users stops tracking the value a customer receives. Software companies are moving from per-seat pricing to usage, credits, hybrid and outcome-based models. Each one changes revenue predictability, gross margin, procurement and how investors read the numbers.
Governance
Prohibited practices, AI literacy, general-purpose AI model rules and most transparency duties already apply. The Digital Omnibus on AI, in force since 27 July 2026, moved the main high-risk deadlines to December 2027 and August 2028. Here is what that means for software and technology scale-ups, and the questions to answer now.
Valuation
The four metrics that drive private-equity SaaS valuation in 2026 - Rule of 40, NRR, ARR per FTE, and gross margin trajectory - and the comparables institutional buyers (EQT, Permira, Vista, Thoma Bravo, Hg, Insight, KKR Tech) actually use.
Primer
A founder’s guide to the instrument that sits between venture capital and buy-out private equity - what it is, how it’s priced, what makes a good growth-equity investment, and where operator-led growth equity fits in the European software ecosystem.
Capital sources
How European family offices structure private-equity allocations - the criteria, hold periods, and governance expectations that distinguish patient family capital from institutional growth-equity funds.
Deal structuring
The mechanics of milestone-linked earnouts in SaaS PE deals - ARR-staged releases, NRR-gated escrow, and the governance traps that most founder-side advisors miss.
Longer-form pieces on the questions founders ask most.
cornerstone piece on the instrument in 2026
Longer-form definitional pieces and practical guides.
A definitional reference for the model.
GlossaryThe structural difference between deploying capital and deploying capital alongside named engineers.
ResourceMaking a software company visible in AI answers.
ResourceA six-area self-assessment with a 90-day starting plan.
ResourceSequencing US-EU, Nordics-DACH, Benelux-UK moves.
ResourceFounder-friendly governance through the scale phase.
The full library of analytical articles on scaling, capital strategy, M&A, and the operating realities of growth-stage software, sorted by recency.