The 6X Factors1X Revenue Engineering
1X Revenue Engineering.
Proven methods for brand and demand. Sales teams organised in many markets. Full access to both, for your company.
What 1X brings
Together, we build the sales and marketing capacity your business needs.
Over 30 years, Gateway has built proven methods for brand building and demand generation in its own businesses.*
We have built and organised sales teams across the globe, in many markets, and we know what makes them work.
You get full access to these methods and this experience.
What is possible depends on your product, pricing and market; our experience helps you get there faster.
* Including “PIM”, “G7” and “10 by 10” for brand building, and “TEMCA” for outbound demand. We walk you through each of them in a follow-up session.
How we build your Revenue Engine
Three tracks, each with its own approach, people and tools.
Track 1
Marketing
1A Demand generation. Brand guidelines first. PIM maps the story. G7 keeps the brand always on. 10 by 10 makes the market remember the name.
- Actors
- brand manager, content, creative, web.
- Delivers
- demand created by your brand.
1B Capturing demand. The brand creates the demand; SEO captures it. Content built so search and AI engines recommend you. Landing pages, forms, attribution.
- Actors
- SEO and analytics specialists, web developers.
- Delivers
- inbound demand, with its source.
Track 2
Inorganic demand generation
TEMCA outbound. Five questions, every campaign: target, elevator pitch, medium, creative, analytics. LinkedIn, e-mail and calls in one sequence; every opportunity scored before hand-over.
- Actors
- business manager, digital marketing, data research.
- Delivers
- qualified outbound opportunities.
Track 3
Sales
Capacity on demand. Senior sellers in your market. Inside sales, data research and proposal support from our global teams. Sales teams built in the markets you enter, managed by us.
- Actors
- sales lead, account executives, inside sales, proposal desk.
- Delivers
- deals worked to close, and the next cycle.
Flow
One CRM, one pipeline.
Demand generation
Capturing demand
Inorganic demand generation
Deals worked to close
The tools we work with
The tools change; the method does not. Today the tracks run on Adobe Creative Cloud and Firefly, Canva, Figma, Midjourney, HeyGen, ElevenLabs and HubSpot Marketing Hub; Semrush, Ahrefs and Profound for search and AI visibility, Google Search Console and GA4; LinkedIn Sales Navigator, Apollo, ZoomInfo, Clay, Outreach or Salesloft and Instantly; HubSpot Sales Hub, Salesforce or Dynamics 365, Gong and Clari, DocuSign and PandaDoc. Third-party names are used for identification only.
The six factors
Revenue Engineering
- Proven methods for brand and demand.
- Sales teams organised in many markets.
- Full access to both, for your company.
Together, we build your sales capacity.
Software Engineering & Tech Excellence
- 30 years of proven engineering processes.
- We build on top of your CTO and team.
- Skills and teams at short notice.
Tech follows your business.
Smart Growth Capital
- We invest in the programme we deliver.
- Up to 30% of the optimised funding need.
- Together with your lead investor.
Less to raise, less dilution.
Governance & Back Office
- Accounting and tax in 15 countries.
- A legal team on demand.
- One live board dashboard.
A proven team supports your back office.
Strategic Mentorship & Global Network
- The best fit from our leadership teams.
- Strategy set together with you.
- CxO on demand; offices in 15 countries.
You never face the big decisions alone.
Founder Leverage
- From operator-in-chief to company builder.
- Decades of skills and methods from day 1.
- You adapt to the market and move fast.
An unfair, sustainable advantage.
Next step: a two-hour workshop.
Book the intro call and we fix the workshop date on it.